Predict Which Ad Pulled Best
Can you predict which advertisement had the better “day after recall”? Think of recall as a measure of effectiveness.
You will be shown 20 pairs of ads. Each pair will have its own page in the following format:
Text of Ad A
Photo of Ad A
Text of Ad B
Photo of Ad B
Please pick up which one is more effective for all 20 pairs of ads.
The survey will take 25-30 minutes. Time will be recorded by the system. So please leave a complete slot of time to finish it.
At the last part of the survey, there are some demographic questions for research purpose.
Thank you very much for your participation!
-Scott Armstrong and Rui Du